When posting to Facebook timing is very important. For instance, if you are a restaurant that is trying to increase your week day lunch traffic, is posting to your Facebook Fan Page on Saturday night a good idea? Not really. If you were trying to increase your weekday lunch traffic, the best time to post to your page would be around the same time people are thinking about lunch. Typically here in the 425, people are keeping an eye on their Facebook page all day, but before lunch people are catching on Facebook up for sure. So, getting your post in around 10am-10:30am would be most effective for grabbing the lunch time mind share.
Staying with this restaurant scenario, when is important, but what you post is even more important. Make sure that you always include an image of what you are trying to promote. If you are a pizza place that is located on a famous beach, such as Pegasus Pizza on Alki Beach in Seattle, you might want to post something about how nice the beach is this morning or how coming down to the beach is easier than sitting in traffic trying to get to downtown Seattle for lunch. You do not necessarily need to just talk about your product in your post, but talk about how you can add value to someone’s lunch time.
If you are a home décor shop looking to getting people interested in your inventory, look at shopping patterns. If shoppers are typically out in your area around 9-4 every day, then getting to them before they hit the road is important. Today there are so many smartphones out there, people are able to access Facebook any place and at any time. So I would suggest getting to your potential clients before they leave the house.. perhaps posting early like 8:30am.. then perhaps a follow-up post a bit later in the day, perhaps right before lunch 11am. At this point you have posted twice and I would hold off on another post for a few days.
Another thing to keep in mind is that the limiting the frequency in which you post to Facebook is very important. You do swamp your clients with posts. So try to limit your posts to your slow days to try to increase the traffic on those days. The last thing you want is to get “hid”.
If you are a small home décor shop owner, you might want to post a bit more frequently if you have continue to get interesting pieces into your store. My suggestion is not to post more than 2 times a week… but that rule is not set in stone.
What I want you to get from this Facebook post is that you need to be mindful of your posts and it is important to think like your customers. Try to get inside their heads and understand their viewing patterns.
Posting to Facebook is not rocket science, but you need to think about it and be mindful about it. Happy posting!
What is Google Plus? Google Plus is Google's answer to Facebook. It is a social networking site tightly integrated into other Google properties. Why do we need another social media website?? The same reason there are different flavors of ice cream. After using it for some time, it actually is very well put together. Google is really focusing on Google Plus, you can tell this because they have tasked one of their top men, 